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How to use Google search console

how to use google search console
 google webmaster tools

what is google search console 1

how to use google search console
 google webmaster tools
Owners of Google Search Console blogs and websites should have an account. This is important for SEO because it helps the webmaster understand Google Scene for your website or blog. And the great tools inside Google Search Console do not stop reporting. Google also gives more than one data points and tips to solve the issues you may not even have known about.how to use google search console
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When I first discovered Google Search Console I was thrilled. I used to be thrilled to provide this data and it just got better in the last few years. Google has done a very good job providing a mix of reporting, equipment, and education under a digital product.how to use google search console
 google webmaster tools

Setting up Your Google Search Console Account

Getting the setup of the account and running is much easier than most people think. If you already have an existing Google account for Gmail or Google Analytics, you will only be able to enter this same account to install Google Search Console. how to use google search console
 google webmaster tools

If your website or blog is using the popular SEO plugin from Yeast, then it is really painless. The free version of Yeast SEO plugin will help you start collecting data in Search Console. You can easily connect (and verify) your digital assets to Google.

In the next part I will talk about each area of ​​Google Search Console and why a website owner will use it. Before going too deep in us, I want to use this tool to provide some high level lists of top tasks.

Getting Started With Google Search Console

  • Add and verify your websites or blog
  • Link Google Analytics to Google Search Console
  • Add an XML Sitemap
  • Validate your robot.txt file

Ongoing Maintenance Items

  • Review Crawl Errors
  • Validate your XML Sitemap is error free
  • Review your Structure Data for errors
  • Review suggestions and issues within HTML Improvements
  • Review the inbound links to your site

There are many more things we can use Google Search Console for, but those are the must have steps I recommend to all website owners. Keep these in mind as we explore the features and functions next.

What’s Inside Google Search Console?

If you are like most website owners, then you’ve dedicated limited time and resources to sleuthing around in Google Search Console. Do not disturb me! There is a lot of great information and tools waiting and it will not take physics degree to understand the information presented. Please review the different sections of Google Search Console so that you can understand what each item is and why it can help with your SEO efforts.

Search presence section

Search Appearance section will provide information about how your website is displayed in the search engine results page (also known as SERPs). It is important for SERPs to reach your audience so that this data is your right opportunity.

Structured Data – Structured data uses the Schema.org terminology to provide labels for your website data. These labels help search engines better understand their content that it is systematic, and it is a search displayed. Structured data may be related to prices and prices for products or dates and events. how to use google search console
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Or it is information that any search results may be related to creating a graph that appears at the top of the page.

what is google search console 1

Rich Cards – A rich card is a more detailed of presentation of website data. It is designed to improve the standard search result with a more structured and visual preview of website content. This can be used for products, events, recipes, etc. how to use google search console
 google webmaster tools

what is google search console

Data Highlighter – Designed to help Google better understand it if you highlight issues within structured data and / or structured data. This is an option to use a rich snippet plugin. It can be used for product, event, recipes, etc. You do not have to use this tool if you are using WordPress plugins that produce this data (like Yeast’s Woo Commerce plugin) how to use google search console
 google webmaster tools

what is google search console

HTML Improvements – This area provides a list of recommended improvements to your meta title and descriptions. You’ll receive a list of which title and Meta descriptions are too short or long, as well as any duplicates Google discovered. All of these should be reviewed and addressed.

what is google search console

Quick mobile page – This is usually known as AMP. A dedicated mobile page and dedicated project to speed up an open source mobile web site. AMP is a way to make your pages easier on mobile devices and thus make it easier for visitors to load. To work correctly AMP you need to create a valid AMP page with the correct schema.org markup and make sure they are properly linked with your website. Yoast offers some great articles on the installation and management of AMP pages for WordPress. how to use google search console
 google webmaster tools

what is google search console

The Search Traffic Section

The Search Traffic section of Google Search Console will show information about the activity of your website or blog content. It also includes both ranking link data, and penalties.

Search Analytics – This is probably the most valuable area in all of Google Search Console because it provides important data on your content being displayed in search engine results pages. Top pages and keywords in this area, as well as ranking shows and click through rates. It also provides comparison of data so that you can quickly catch trends and issues. Data can be exported for a spreadsheet so you can further analyze this offline.

what is google search console

Links to Your Site – Inbound links have long been a ranking factor and while they do not have the same power they once did, they are still very valuable. This section of Google Search Console will show you links that Google has discovered from third party websites and blogs. how to use google search console
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These should be reviewed to make sure there are no surprises or links originating from less than desirable websites.

what is google search console

Internal Links – Google provides a list of the most linked content within a website or blog because it uses this data to determine the most important URLs and top content. The more links it sees to a give page or post, the more important it considers this content to be in relationship to other content within the website.

 

Manual action – A manual action is a situation where a human reviewer has determined that pages on their website are not being complied with Google’s Webmaster Quality Guidelines. Websites and blogs that have been marked for issues may be demoted in search or extracted entirely from Google’s search results. Manual actions are fwhat is google search consolerom the Google Search Console, providing information about known issues, as well as providing tips for resolving the problem. Why can you get manual action? The top reasons are: hacked sites, user-generated spam, spammy free hosts, spammy structured markup, unnatural links to your site, thin content, cloaking or secretive redirects, cloaking, unnatural on your site due to first click free violations Fill links, overlapping images, hidden text, and keywords.

International Targeting – This area of Google Search Console can be used to help Google better understand a website’s country of focus. That said, it does not need to be used in many cases. If your website services multiple countries from the same website, you should not populate this data. If your website services a specific geographical area or you’ve hosted your website outside of your country of origin, then it is recommended you use this section to help Google understand where your website should be positioned in search.

Mobile Usability – Google’s Mobile Utility Report has highlighted URLs, which are usable issues for visitors on mobile devices. To correct the report problem, there are usable issue URLs, in which the issue exists, as well as identify the suggestion. Mobile traffic search is dominant and Google is becoming more focused on making users experience better on mobile devices. Due to this, webmasters should take special care of this report and work towards resolving any issue that they consistently found. how to use google search console
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what is google search console

The Google Index Section

The Google Index section of Google Search Console will provide information on how your content is performing in the Google index. An indexed page refers to Google’s knowledge of page and that this content is available for display in the SERP. The index is the collection of those pages or posts available for display in SERPs. how to use google search console
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Index Status – The index status report provides overview data of the quantity of indexed content as well as the number of items that are being blocked from indexing. The total number of indexed content rarely matches that amount of content submitted to search engines and this discrepancy should not be a cause for alarm. Webmasters should use this report to be alerted of sudden drops in quantity or a sudden large increase in quantity. A major decrease could mean Google is unable to reach content, where a sudden increase could indicate your website has been hacked by a third party.

what is google search console

Blocked Resources – The blocked resources report shows website elements that are blocked to Googlebot and thus disallowing Google to access and index. Google does not show all blocked resources in this report and in turn only resources that it believes are within your control and require review. how to use google search console
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what is google search console

Remove URLs – The remove URLs tool allows webmasters to temporarily block pages Google Search results. A successful request will only last about 90 days, so website owners should use a 404 error to permanently remove URLs from the SERPs. In most cases this tool should not be used. It is designed to accommodate urgent requests only and not intended for everyday usage.

what is google search console

Crawl

Google uses software known as crawlers to explore and discover website and blog content. The most well-known crawler is called “Googlebot.” Crawlers look at website content and follow links on those pages. They move very similar to a real person browsing the website. The crawler’s job is to move from link to link and bring data about website content back to Google’s servers for indexing.

Crawl Errors – This report will show a listing of errors found by status code. These codes include server error where Google’s bot timed out, soft 404 errors where the content is not found by a hard 404 is not provided, not found, and blocked. Data is broken into desktop views as well as mobile presentations.

what is google search console

Crawl Stats – This report provides information on Googlebot’s activity within your website for the last 90 days. These data points will list content types and website elements such as CSS, JavaScript, Flash, PDF files, and images. This data is provided so webmasters can be aware of and investigate any sudden shifts up or down in crawl rates.

what is google search console

Fetch as Google – The Fetch as Google tool allows webmasters to see how Google sees a URL on their website. Users can run this tool to see whether the Googlebot can access a page, see how the page is rendered, and validate supplemental elements like images or scripts are accessible. Google provides both a desktop and mobile version of this tool.

what is google search console

Robots.txt Tester – Robots.txt is a file at the root level (main URL) of a website that provides a list of areas within the website that the search engines may or may not crawl and index. It is very useful for blocking search engines from large sections of your website or server files. It is important to note that this file is providing a request and the search engines may or may not adhere to website owners wishes.

what is google search console

Sitemaps – This section of Google Search Console allows users to upload an XML sitemap for Google to use to crawl and index website content. It is not intended for HTML based sitemaps. XML sitemaps provide a roadmap for search engines to explore and index website content. In larger sites, these guides will distribute content into groups which allows search engines to better understand the nature of the content. Quality plugins (like Yoast) will automatically update the XML sitemap for any content additions, deletions, or updates.

what is google search console

URL Parameters – This tool can be used to instruct Google to crawl a preferred version of a URL or prevent Google from crawling duplicate content within a website. It most cases, webmasters do not need this tool and they are encouraged to not use it. This is because incorrectly instructing Google on preferred parameters can quickly remove large groups of content from the index and SERPs. how to use google search console
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Security Issues

The security section of Google Search Console is used to inform webmasters of security issues Google has discovered. Webmasters can use this section to obtain information about the security issues Google discovered on their website, review the problem via code snippets, and request a second review and reconsideration once the malware or hacking has been resolved. Google will break down the code snippets into sections for malware code injections, SQL injections, or content injections and then provide URLs where these injections were discovered and the data they were found. This data can be very helpful in troubleshooting the malware and taking quick corrective action. how to use google search console
 google webmaster tools

what is google search console

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